My skillset covers from initial brand strategy and creative drafts until the final delivery of extensive visual identities, branding concept, guidelines forging or refreshing, always focusing on both company and its related audience.
More than 20 years of background accross print, web, motion and video editing. I consider the mocking-up step the most exciting one for a professional creative. Experience allows me to come up with engaging graphic solutions in relatively short time.
The main goal is getting an elegant balance between engagement and usability via flexible and responsive prototypes, despite I think the second one (usability) results more important, especially in competitive business sectors.
I consider essential to be able to build up a consistent design system, within a consistent and shareable atomic library.
global media agency
My main duties are social media campaign design concept creation and development, including motion and video editing, AR filters, pitch presentations building on different format: ppt, googledoc.
Main clients: Alibaba, British Airways, Pepsi, Bacardi, Aperol, Bombay Sapphire, SAP SE, Turism Ireland.
Three Mobile UK
mobile broadband company
As member of Digital Team and together with my dedicated scrum team, I take care of many external web campaigns, in particolar, just during last year: My3 client side section, new IPhone12 pitch, Black Friday web campaign and 2020’s Three Christmas landing page.
In particular, I always work considering the company brand identity and guidelines, best preactice of creative assets production, good sinergy and collaboration with my colleagues, especially copywriters, UXs and developers, within a scrum team structure and alongside agile methodology.
Constant stakeholders and accountants communication and project explanation, design support and asset supplying to dev team and site builders
During this long timelapse, I’ve collaborated with several media and consulting agencies (Hps Group, KP and friends, Beetrot, Evoke...), mainly as senior digital designer for pitchs and web communication, including: dedicated visuals, branding restyling, social media assets, website and landing page building, motion graphic, video editing.
This one was probably one of my most exiting times: it gaves me the chance to collaborate with dinamic agencies, high-skilled designers and national-size projects and definitely to boost my design skillset.
Work usually starts from sketches, elaborating the briefs with copywriter, marketing account or solo, if necessary. Draft by draft, I carry on the design refining until the final layout approval and following presentation (keynote, powerpoint and/or sketchs usage) to stakeholders or line manager.
Thanks to these collaborations, I had the chance to work for several of the biggest clients on the market, among which: BP, Skoda, Harrods, Bwin, Wellesley, Natwest, Fiat, Ukraine Airlines and Xerox.
Worldwide e-commerce marketplace, www.groupon.co.uk
Accountable of the whole EMEA area commercial campaigns, in particular UK.
My main goal was creating attractive visuals, one for each commercial offer. Once the visual was approved, I deploied the visual through all the required social media assets, following a presettled banner set. Hard focus on Groupon’s brand identity, guidelines and policy.
Dab Gaming ltd
Leading app mock-up making and web campaigns, including: Apple Store’s promo images, social media and landing pages.
Constant attention to user experience, usability, responsive design and app prototyping.
After “gaming design” step, designing creation of social network promo images (Facebook and Twitter profiles) and landing pages.
Providing front-end support to dev. team, regarding coding bugs and tricks. project presentation in Powerpoint format.
Main gaming apps: Bingo Climb, Slot games, Pozzle Blocks, Pozzle Dots.
Dab Gaming ltd
Accountble of all start-up projects, from digital/UI design viewpoint: From the app UI mockups, charachters, app icon set, until the building of the web campaign, including: app landing page, social media assets and Apple Store’s promo images. Constant attention of each app brand image, guidelines and policy.
Web consulting agency
I worked mainly on ad campaign and web projects: the requirements changed project by project, including: UI webpages and app mockup from wireframe, social media banner sets, web iconography researchs motion graphic.
Constant stakeholders and accountants communication and project explanation, design support and asset supplying to dev team and site builders.
Main clients: Telecom, Eni, Enel, Capital, Weather Channel.
Pitchs and web project design creation, web coding, brand identity restyling and buidling up, motion graphic.
Stakeholders campaign presentation, face to face or online, wordpress and keynote doc creation and support.
North London - UK