Christmas in July

Commercial web campaign for Groupon EMEA London, UK. www.groupon.co.uk.

The idea behind was creating from zero a new fresh and friendly commercial event, for stimulate the customers interest towards summer deals and promotions, like: local restaurants, things to do in London and short travels.
The web campaign moved along different visuals, one for each July's week, and translated to 6 different languages but all tailed by same summer graphic style and specific campaign logo: "Christmas in July".

Campaign logo concept

Visual

Banner set

Showcase, devices - first week

Showcase, devices - second week

Showcase, devices - third week

Showcase, devices - last week