SAP SE

new services social media campaign (Linkedin) - London, UK

The goal was to further develop the SAP visual identity, refreshing their look on social meia, especially on Linkedin.
The brief required to evolve the preexistent visual, based on specific gradients, chosen images and overlay graphic game within the layout, between main elements: the hero, the copy, their related shadows and the background.
I selected a new image set and updated the old gradients with a new one, mainly replacing yellow with purple, keeping the rest of the parametres as they were.
Once the first visual was approved by either client account and line manager, I right away passed to execute the rest of the required layouts collection.

The final result is a bright and fresh linkedin post image and cover collection, inline with client visual identity but capable to revive it.

brand identity, primary font (Bentons, black and medium)

visual

brand identity, corporate gradients

visual

previous layouts

visual

standard layout composition

visual

brand identity, new corporate gradients

visual

visual collection

visual

showcase (SAP Linkedin page)

visual